Sunday, August 19, 2012

Blippar Turns Dollar Bill into Augmented Reality Experience for Movie Promo

Check out the latest augmented reality activation from AR platform/app Blippar. They have turned a one dollar bill into an AR marker.

When viewed through the Blippar app, the dollar turns into an animated, 3D promotion for Will Ferrell's upcoming movie "The Campaign."

SNL:BEST OF WILL FERRELL VOL 1 BY SATURDAY NIGHT LIVE (DVD) (Google Affiliate Ad)

The Blippar app is available for iOS and Android.

The promo content is a bit cheesy, but hey, it's a Will Ferrell movie. We aren't talking Oscar nominee here.

What do you think about Blippar's latest project? 


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