Orville Redenbacher is embracing one of the hottest marketing trends of the 2012 Holiday Season with their new Augmented Reality Facebook app.
Pop Cam generates augmented reality popcorn that you are challenged to catch with your mouth.
The app is simple (for the user)- authorize/enable your webcam, indicate where your mouth is and then start catching virtual popcorn.
Not a beefy app, but a very creative one. The newness of augmented reality on Facebook could make this app a viral hit. We all know how much people like to waste time on Facebook.
Warning: This game is addictive and will kill your productivity for hours. Don't say I didn't warn you!