Wednesday, November 7, 2012

Forever 21 Partners with Aurasma on Augmented Reality Holiday App

Tween clothing retailer, Forever 21, recently partnered with Augmented Reality (AR) app-maker Aurasma on an in and out of store holiday activation. 

Using the new F21POP app, shoppers can scan images on store window clings or on the pages of the Forever 21 magazine to reveal videos of the brand's winter collection. 

The videos feature models Chanel Iman and Alexandra Spencer showing off the new clothing lines.

This may only be the beginning of the Holiday AR apps. If last year's was any indication, the level of interest and creativity by brands integrating augmented reality into their Holiday activations should be amazing this year. 

Last winter really was the beginning of the widespread brand acceptance of AR that we now have. It will be very interesting to see how brands use AR in their Holiday marketing plans this year.

Wednesday, October 3, 2012

Augmented Reality Brings Angry Birds into Your Living Room

angry birds augmented reality appAugmented Reality is becoming more and more popular in video games of all types. The ability to bring digital elements into the real world using a mobile device provides enormous potential for game developers.

Now, developer PendAR has transformed one of the most popular titles of recent years, Angry Birds, into a 3D augmented reality video game.

The app uses a mobile device's camera to detect the printed marker that you place on the surface you would like to "play" on. Once the marker is detected, a 3D version of the Angry Birds appears and it's time to start slingshotting birds into towers.

Here is a quick demo video of Angry Birds AR. It looks like a lot of fun. Unfortunately, it doesn't seem like PendAR is planning on releasing the game to the public anytime soon.


Monday, September 17, 2012

Maybelline Mobile App Lets You "Try On" Nail Colors Before You Buy Them

maybelline mobile app blippar augmented realityMaybelline recently teamed up with augmented reality app maker Blippar on an activation that allows consumers to virtually try on nail colors before purchasing them.

The process begins when you view special Maybelline print ads through the camera on your mobile device using the Blippar app.

Once the app recognizes the ad, it will unlock a 3D color wheel that displays a number of Maybelline nail color shades. You next snap a picture of your hand, match up the painted nails with your hand and there you have it: Your virtual hand with your nail color of choice. Of course, as with most Blippar activations, there are options to share your newly painted nails in your social communities.

The Blippar app is available for both iOS and Android.

Here is a quick demo video Maybelline New York released to show off the activation.
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Saturday, September 8, 2012

Obama Campaign Raises Money Using Augmented Reality App

Never ones to shy away from using trendy digital marketing technology to give their campaign a boost, the Obama campaign is now using augmented reality to fundraise and do much more.

Supporters of the Obama campaign can download the Blippar app, hover over a U.S. $5 bill or any Obama campaign logo and unlock a bunch of exclusive content.

The Blippar app is available for both iOS and Android.

Among the additional augmented reality content are options to donate to and volunteer for the campaign and the ability to take a picture of yourself high-fiving an overlay of Obama and share the picture to social networks.

 Now that augmented reality has entered the political world, it will be interesting to see how it evolves and becomes even more a part of campaign digital marketing.

Here is a quick demo video Blippar released to show off the new campaign...

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Monday, August 20, 2012

What is Augmented Reality? (Infographic)

Here is an interesting infographic that gives us a little of the past, present and future of augmented reality.

I like the inclusion of an AR timeline, but it would be interesting to see the past two or so years broken out a bit. Mainstream adoption has really picked up steam with the explosion in mobile device usage. Now that consumers are being exposed to AR through small promotional activations, developers are starting to take more chances and finding uses for AR in our everyday lives. A timeline of this activity would be fun to see.

What do you think about the future of augmented reality? Where is it going? How will it be used to improve our lives? Share your thoughts!

What is Augmented Reality
Learn about infographic design.
Infographic Credit: Fresh Pepper Designs
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Sunday, August 19, 2012

Blippar Turns Dollar Bill into Augmented Reality Experience for Movie Promo

Check out the latest augmented reality activation from AR platform/app Blippar. They have turned a one dollar bill into an AR marker.

When viewed through the Blippar app, the dollar turns into an animated, 3D promotion for Will Ferrell's upcoming movie "The Campaign."


The Blippar app is available for iOS and Android.

The promo content is a bit cheesy, but hey, it's a Will Ferrell movie. We aren't talking Oscar nominee here.

What do you think about Blippar's latest project? 

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Saturday, August 18, 2012

App Lets You Run With the Augmented Reality Bulls

Here is a fun way to use augmented reality to gamify your run. Participate in the Running of the Bulls.

BullDash by Explorence tracks your run using GPS and pushes you to run faster by sicking a bunch of bulls after you.

The bulls appear on your running map and can be heard through your headphones as they get closer to you.

Currently, the app is only available for iPhone. It is unclear if Explorence intends to release an Android version.

Check it out:

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